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At Fresh Fashion Trends, we value your privacy as much as we value the exquisite craftsmanship of our collections. This Privacy Policy explains how we collect, use, protect, and share information when you visit freshfashiontrends.com or make purchases from our global boutique.

1. Information We Collect

To provide you with a seamless shopping experience that matches the effortless elegance of our designs, we collect:

  • Personal Details: Name, email address, shipping/billing addresses, and phone number when you create an account or place an order.
  • Payment Information: Credit card details processed securely through our payment partners (Visa, MasterCard, JCB, PayPal). We do not store full credit card numbers.
  • Style Preferences: Items viewed, wish lists, and purchase history to help us curate personalized recommendations.
  • Technical Data: IP address, browser type, device information, and cookies to optimize your browsing experience.
  • Communication Records: Correspondence with our style advisors via email or customer service channels.

2. How We Use Your Information

Like the careful selection of fabrics for our garments, we handle your data with precision and purpose:

  • Process your orders for our flowing caftans, tailored jumpsuits, and artisanal accessories
  • Provide customer support with the same attention to detail as our finishing touches
  • Send order confirmations and shipping notifications
  • Personalize your shopping experience with curated recommendations
  • Improve our website functionality and product offerings
  • Send marketing communications (with your consent) about new collections and exclusive offers
  • Prevent fraud and enhance security measures

3. Data Sharing & Disclosure

We treat your information with the same discretion we apply to our private client services:

  • Service Providers: Trusted partners who assist with payment processing, shipping, marketing, and IT services—all bound by confidentiality agreements.
  • Legal Compliance: When required by law or to protect our rights and the safety of our customers.
  • Business Transfers: In connection with any merger or sale of company assets.

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As a global boutique serving fashion-conscious customers worldwide (excluding parts of Asia and remote locations), your information may be transferred to and processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We protect your data with the same dedication we apply to crafting our secure, well-constructed garments:

  • Industry-standard encryption for all transactions
  • Regular security assessments of our systems
  • Limited access to personal information on a need-to-know basis
  • PCI-DSS compliant payment processing

6. Your Rights & Choices

You have the right to:

  • Access, correct, or delete your personal information
  • Opt-out of marketing communications
  • Request restrictions on processing your data
  • Withdraw consent where applicable
  • Lodge complaints with data protection authorities

To exercise these rights, please contact our style advisors at [email protected].

7. Cookies & Tracking Technologies

Like the perfect accessory completes an outfit, cookies help us enhance your experience:

  • Essential Cookies: Required for site functionality and checkout processes
  • Performance Cookies: Help us improve our website performance
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Show relevant ads (with your consent)

You can manage cookie preferences through your browser settings.

8. Children’s Privacy

Our sophisticated collections are designed for adult clientele. We do not knowingly collect information from children under 16.

9. Policy Updates

We may update this policy as our collections evolve. Significant changes will be communicated through our website or email.

10. Contact Us

For privacy-related inquiries, please contact:

Fresh Fashion Trends
1037 Orphan Road
Eau Claire, WI 54701
United States
Email: [email protected]

Thank you for trusting Fresh Fashion Trends with your personal information—we value this privilege as much as we value crafting your perfect wardrobe.